Small Business Marketing Ideas on the Cheap

A good marketing strategy is a vital component of any business plan. Without it, a business such as yours will find difficulty in generating new leads and attracting your target audience. Really, you can’t just expect to open up your business and expect to come in droves. Unless you run a popular fast food chain, that’s just not happening buddy.

For small business in particular, clever marketing techniques must be used to compensate for their position, size and relatively low exposure. Fortunately, there are a number of cost-effective marketing solutions that any small business owner can employ to promote his, or her, company’s products and services.


Blogs are free and can be opened up in a snap. With a blog running, you can post quality content revolving around your business, products and services. You don’t have to sell your business through your content. By simply creating informative articles that’s connected to the industry you’re in, you can generate interest amongst your visitors.

Social Media

Creating a Facebook page or Twitter account for your business is yet another free way to promote. It’s fun and easy to get into, and it allows you to reach out to an already established audience.


These days, it’s practically a must for businesses to have a site up and running online. If you intend to include online shoppers in your target market, you can’t afford not to have a website. A website doesn’t have to be expensive to maintain as there are plenty of low-cost options out there. Just make sure the site is easy to navigate through.


Radio advertising is often best for seasonal promotions and initial marketing of new businesses. With radio now shifting to the web as well, you now have a wider opportunity to target your audience. However, I would not recommend using radio advertising over an extended period of time as it may drain your resources.

Email Newsletters

Yet another free way to send out promotional content to your customers, email newsletters are highly useful, and customers willing to subscribe will like the option of being able to stay ahead of offers and promos such as discounts and more.

These are just a few of the many ways you can market your business without burning a hole through your wallet. There are plenty other techniques out there, so be sure to do your research and get clever.