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Small Business Marketing Ideas on the Cheap

A good marketing strategy is a vital component of any business plan. Without it, a business such as yours will find difficulty in generating new leads and attracting your target audience. Really, you can’t just expect to open up your business and expect to come in droves. Unless you run a popular fast food chain, that’s just not happening buddy.

For small business in particular, clever marketing techniques must be used to compensate for their position, size and relatively low exposure. Fortunately, there are a number of cost-effective marketing solutions that any small business owner can employ to promote his, or her, company’s products and services.


Blogs are free and can be opened up in a snap. With a blog running, you can post quality content revolving around your business, products and services. You don’t have to sell your business through your content. By simply creating informative articles that’s connected to the industry you’re in, you can generate interest amongst your visitors.

Social Media

Creating a Facebook page or Twitter account for your business is yet another free way to promote. It’s fun and easy to get into, and it allows you to reach out to an already established audience.


These days, it’s practically a must for businesses to have a site up and running online. If you intend to include online shoppers in your target market, you can’t afford not to have a website. A website doesn’t have to be expensive to maintain as there are plenty of low-cost options out there. Just make sure the site is easy to navigate through.


Radio advertising is often best for seasonal promotions and initial marketing of new businesses. With radio now shifting to the web as well, you now have a wider opportunity to target your audience. However, I would not recommend using radio advertising over an extended period of time as it may drain your resources.

Email Newsletters

Yet another free way to send out promotional content to your customers, email newsletters are highly useful, and customers willing to subscribe will like the option of being able to stay ahead of offers and promos such as discounts and more.

These are just a few of the many ways you can market your business without burning a hole through your wallet. There are plenty other techniques out there, so be sure to do your research and get clever.

Objectives for a Business Plan

Any business plan requires a set of objectives. These objectives will serve as a guide in order to draft an effective plan. Also, the objectives can determine the simplicity or complexity of a plan.

On creating objectives for a business plan, you need to keep in mind the reasons why the business will be created. What will the business be a few months from now? What will be your projection regarding the business after 5 years? This will also include identification of the growth rate of the business. If you are going to start at a certain business niche, you should be able to project a reasonable growth after a certain period of time. This will serve as the objective that you would want to achieve.

Your objectives can be aimed towards the growth of a business. Or, it may also be for the rehabilitation of certain products or services. Having a crystal clear business plan will allow you to have a clearer direction or path that you need to take in order to achieve success.

Also, these objectives need to be specified towards a certain product or service, if needed. There can be general objectives. But there should also be specific ones detailing all the actions that your company needs to take.

For your projected business, the things that you will be implementing should be easily determined or measurable so that you will have a basis for either failure or success when you evaluate in the future. Also, this feature can allow you to be content with your efforts or increase your efforts to improve poor developments as assessed with the objectives.

You do not enumerate objectives that are exciting, interesting, and sensational if they are unrealistic. You need to be able to stick to business plans that will make it very possible for you to achieve and get to where you need to go. There can be a little struggle, but basing on the experience of the general public or of other business owners, that target should be reachable.

There should be a timeframe for you to follow. You do not only set your plans and work on them whenever you want to. In order for each phase to be followed and in order for the plan to actually work, you need to develop a timeframe that will be reasonable enough for you to complete a certain task.

Detailing your goals and making them easy to understand is also important. If you are going to need the help of other people, you need to send your message regarding your business goals as clearly as you can. This can be done with the help of statements that back up or further explain the objectives of what you have listed.

Also, clear objectives can give your business plan a greater chance of being considered as credible and effective. This is important if you are going to apply for loans or if you are to work with investors.